FOR INVESTORS

Proprietary deal flow. An extension of your team.

Anvil Partners works with private equity firms and platform companies as a dedicated origination partner — sourcing platform investments and add-on acquisitions before they reach a formal process.

OUR APPROACH

A tech-enabled engine built to cut through the noise in the lower middle market.

Anvil Partners is built around the needs of institutional investors pursuing platform and add-on strategies in the lower middle market. We cut through fragmented small business data to surface overlooked opportunities.

Our introductions are targeted, qualified, and proprietary—when we bring you an opportunity, it hasn’t been broadly marketed. We act as an extension of your team, representing your story and positioning directly to owners.

We focus on fragmented, recurring-revenue service businesses with strong roll-up potential

HVAC & Mechanical Service

Commercial Roofing & Fencing

Facility Maintenance & Janitorial

Industrial Services & Maintenance

Legal MSO

Environmental & Safety Consulting

Specialty Infrastructure Services

Financial Advisory & Services

Restoration

Testing, Inspection, Certification & Compliance

ENGAGEMENT TRACKS

Two ways we work with businesses

Retained Origination Partner

We run two types of retained searches.

Platform Search: New thesis, new vertical. Broader mapping, longer timeline, deeper founder relationships before any introduction.

Add-On Search: Existing platform, bolt-on targets. Tighter criteria, faster cycle, targeted outreach against a defined profile.

Dedicated origination in defined sectors and geographies

Regular reporting on market coverage, outreach activity, and pipeline status

Monthly retainer structure; exclusive market coverage available

Structured as your external business development arm

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TRACK A

TRACK B

Deal-by-Deal Introductions

Qualified opportunities from our live pipeline presented in anonymized format. Interest triggers a tear sheet and full disclosure upon signing a Finder's Fee Agreement. No retainer required; success fee upon close.

Opportunities presented in a concise, anonymized format

Interest triggers a tear sheet and upon signing a Finder's Fee Agreement, full disclosure

Fast process with direct access to owners

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PRICING MODEL

Alignment & Incentives

We are compensated upon a completed transaction — not on volume of introductions or activity metrics. This keeps our incentives simple: quality over quantity, and closed deals over busy pipelines. For retained clients, a monthly fee reflects the dedicated capacity and exclusivity of the engagement.

HOW WE WORK

Acclerating deal flow

Time kills deals. Our process is built for speed, with discipline at every stage.

Learning your story

Before we reach out to a single company, we get fluent in your thesis. What you've built, what you're looking for, and what makes a partnership actually work. We're an extension of your team, not a vendor.

Research

High-quality targeting compounds over time. We map the universe, score companies against your criteria, and prioritize the ones worth pursuing so outreach starts with signal, not noise.

Tailored, aggressive outbound

Timing is everything and we move like it is. Every industry has its own language and culture. Our outreach reflects that. Generic doesn't open doors.

Immediate reporting

If there's a fit, you hear about it right away. Detailed notes, context on the owner, and a warm introduction when it makes sense. We don't sit on conversations.

Long-term relationship management

Most conversations don't lead to a deal today. We stay close to the right companies for years so when the timing shifts for a seller, you're already the name they know.

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